Joint Venture Marketing: Sharing Customer Service Concerns with your JV Partner
Saturday, November 8th, 2008With any type of business, maintaining and providing consistent and superior customer service is an ongoing challenge. For companies who can offer excellent customer service, they enjoy a serious competitive edge.
When running an online business, customer service can be a particularly difficult challenge, as you don’t have the opportunity for direct interaction and personal contact with the customer.
Forming a joint venture marketing partnership can help you improve customer service by identifying less than optimum areas that may exist in your current customer service scheme. In this way you have the potential to expand your customer base, improve your sales, and create a type of checks and balances system for your customer service plan.
Tenants of Customer Service
There are a few basic tenants of customer service that are important for any business to follow:
- Be a good listener - Take time to identify the concerns of your specific customers
- Make customers feel important and appreciated
- Give more than expected - think of ways to give your customers something that they cannot get anywhere else
- Get regular feedback, and encourage constructive criticism and suggestions